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Tag: channel

Who’s shopping where? The power of geospatial analytics in omnichannel retail

The wave of store closures across the US retail sector continues. In 2017 alone, more than 7,000 stores went dark, unable … Mais

analytics, channel, geospatial, Mckinsey, retail, shopping, stores

Supercharging retail sales through geospatial analytics

A retailer can now use geospatial analytics to understand the interactions between its online and offline channels. With these insights, … Mais

analytics, channel, data, Mckinsey, retail, sales, supercharging

Shopper Marketing Experts – World Tour 2018

Mike and Toby will be sharing brand new thinking about the impact of of the disruptive retail environment on shopping behaviour, how new growth … Mais

behavior, business, channel, marketing, shopper

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