Mike and Toby will be sharing brand new thinking about the impact of of the disruptive retail environment on shopping behaviour, how new growth opportunities can be identified and the winning strategies that can deliver this growth.
Are these trends impacting your business?
Want to experience step change in your business?
You will be able to identify growth opportunities and develop shopper focused strategies to deliver sustainable growth through applying a 5 step total marketing approach.
HIGHLY RELEVANT FOR management and members of brand marketing, retail marketing, trade marketing, shopper marketing, category management, buyers, and customer and sales teams – and anyone who wants to change the way they market to shoppers forever.
Learn the five step total marketing model
Shift to a shopper focused approach
Identify growth opportunities
Develop shopper focused strategies
Deliver growth & competitive advantage